Motive, Inc. and AT&T Knowledge Ventures Team to Offer End-to-End Service Assurance for IPTV

AUSTIN, Texas, Dec. 6, 2007 -

Motive, Inc. (OTC: MOTV.PK), a leading provider of service management software for broadband and mobile data services, today announced a partnership with AT&T Knowledge Ventures to market an advanced service assurance solution for Internet protocol television (IPTV).

Using Motive Service Assurance Solutions, providers can rapidly deploy and manage complex service offerings--such as high-speed Internet, video, mobile and converged services -- by enabling comprehensive visibility into and control over the entire service delivery chain.

Motive and AT&T have partnered to develop Motive's Service Assurance Solution for IPTV. The solution provides customer care agents and field technicians with access to real-time IPTV service performance information. This information is used to help diagnosis and repair systems and applications that span the IPTV service delivery infrastructure -- including the customer premise, the network and the back-office.

"Service providers around the world are making significant investments and taking great strides to bring cutting-edge IPTV services to market," said RJ Brideau, vice president of business and channel development of Motive. "To maximize the full potential of those investments, Motive realizes that time-to-market and an impeccable customer support experience are critical keys to success. We are excited to be partnering with AT&T on our IPTV Service Assurance Solution and believe the approach we've pioneered together will help other service providers accelerate the rollout of their services and give their customers high quality television experience."

About Motive, Inc.

Motive provides service management software for broadband and mobile data services. Motive's software is helping wireline, wireless, cable and satellite operators worldwide deliver a new generation of IP-based services that seamlessly integrate voice, video and data into a single, connected experience. With Motive, operators can leverage one service management platform to automate and remotely manage key customer touch points throughout the service lifecycle, across multiple services, networks and devices. The result is a consistent, unified experience for both customers and service providers that increases revenues from new and converged services, reduces fulfillment and support costs, and drives greater customer satisfaction and loyalty.

Motive and the Motive logo are trademarks or registered trademarks of Motive, Inc. All other products or services mentioned herein are trademarks of their respective holders.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties relating to the benefits and expected usage of our products by the named customer. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties, including, among other things: our ability and our customers ability to achieve broad adoption and acceptance of our products, the ability of our software to produce results for the customer's subscribers, and the compatibility of our software with hardware and software platforms that are used by our customers and their subscribers now or in the future. Additional information concerning these and other risk factors associated with our business can be found in our filings with the Securities and Exchange Commission, which are available at www.sec.gov. Statements included in this press release are based upon information known to us as of the date of this release, and we assume no obligation to update any information contained in this press release.

CONTACT: The Torrenzano Group
Al Bellenchia, 212-681-1700
917-670-6665 (Mobile)
abellenchia@torrenzano.com

SOURCE: Motive, Inc.